Cookie Policy

At ALP Digital Solutions, we believe in being clear and open about how we collect and use data related to you. This Cookie Policy explains what cookies are, how we use them on our website (alpdigitalsolutions.co.uk), and how you can manage your preferences.

What are cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, provide a secure experience, and supply analytical information to the website owners.

How we use cookies

We use cookies for a variety of reasons detailed below. We categorize our cookies into three main types based on their purpose:

• Essential Cookies: These are strictly necessary for the website to function securely and cannot be switched off in our systems. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms.
• Analytics Cookies: We use tools like Google Analytics (GA4) and Microsoft Clarity to understand how visitors interact with our website. These tools collect anonymized data such as pages visited, time spent, and click patterns, helping us improve our website's performance, layout, and design.
• Marketing Cookies: We do not currently use active marketing cookies. However, this category is reserved for potential future use to deliver relevant advertisements across other platforms and to track our campaign performance.

Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the website. As mentioned, this includes trusted partners like Google and Microsoft. We do not control the deployment of these third-party cookies directly beyond our initial integration.

Cookie Retention Periods

The length of time a cookie stays on your device depends on its type. We set our consent preference cookie to expire after 12 months. After this period, you will be prompted to reconfirm your preferences. Session cookies are temporary and are deleted when you close your browser. Persistent cookies (like those used for analytics) remain on your device until they expire or you manually delete them.

How to manage cookies

You can manage your cookie preferences at any time using our Cookie Preferences panel. You can also configure your browser to block or alert you about these cookies, but please note that blocking essential cookies may impact your experience on the site.

Updates to this policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. The date at the top of this page indicates when it was last updated.

Contact Information

If you have any questions about our use of cookies or other technologies, please email us at info@alpdigitalsolutions.co.uk. For more information on how we handle personal data, please read our Privacy Policy.